The Consultants
Business. Markets. AI. Ventures.
A modern consultancy shaped by more than five decades of trading and business heritage, connecting strategy with markets, technology and execution.
Zero-Up Tier Structure
Start from where you are. Build toward where you can go.
The Zero-Up Tier Structure is a strategic development framework created by Dr. Mourad Awad to assess individuals and institutions, identify the most suitable strategic direction, build a structured path for development and execution, and measure progression through defined tiers.
Zero-Up is designed around progression rather than static labels. As capabilities, circumstances, technologies, markets and objectives change, the structure can be reviewed and the path adjusted accordingly.
Understand. Position. Build. Progress. Review. Adapt.
What is The Consultants?
The Consultants is a trading and business consultancy based in Lebanon, with origins dating to 1971. Its current work spans business strategy, trading and markets, AI and automation, digital transformation, venture building and private advisory.
- Origins
- 1971
- Base
- Beirut, Lebanon
- Focus
- Business, Markets, AI, Ventures
- Contact
- +961 70 979 696
Consulting redesigned for the next economy.
Strategy remains at the center. The difference is how we connect it with technology, markets, automation, data and execution.
Business Intelligence & Strategy
Business models, growth, pricing, restructuring, market expansion and decision support.
Explore → 02 · MarketsTrading & Markets
Forex, digital assets, futures, market analysis, risk discipline and trading strategy.
Explore → 03 · AIAI & Automation
AI adoption, intelligent workflows, internal systems and process automation.
Explore → 04 · DigitalDigital Transformation
Digital products, platforms, customer experience, operations and new revenue models.
Explore → 05 · BuildVenture Building
From concept and business model to validation, launch, monetization and scale.
Explore → 06 · PrivateFounder & Executive Advisory
Direct strategic support for founders, executives, business owners and traders.
Explore → 07 · EducationExecutive Education
Professional business and trading education delivered through Leader Makers Academy.
Explore →Latest global news.
Business, markets, economy, technology, AI and celebrities from selected global sources. Headlines open on the original publisher in a new tab.
We advise.
Strategic thinking, decisions, markets, business models, growth and transformation.
We build.
Through The Consultants Labs and Ventures, selected ideas can move from advisory into experiments, prototypes and operating businesses.
Heritage without looking backward.
The history is not decoration. It shows an ability to evolve across changing markets, technologies and business models.
Trading & Business
The consultancy origins.
Financial Markets
Expanded market and trading focus.
Digital Assets
New markets and digital finance.
Digital Business
Platforms, automation and modern operating models.
AI & Ventures
Intelligence, automation and venture creation.
What are you trying to achieve?
Choose the closest objective and the site will route you toward the most relevant capability.
Build what comes next.
Contact The Consultants directly on +961 70 979 696.
Consulting built for decisions, not generic reports.
Explore location-specific information for three of the services most frequently searched in Lebanon.
Business Consulting in Lebanon
Strategy, growth, pricing, restructuring, expansion and founder decision support.
Explore Lebanon service -> AIAI & Automation Consulting in Lebanon
Practical AI adoption, workflow automation, agents and implementation roadmaps.
Explore Lebanon service -> MarketsTrading Consultancy in Lebanon
Forex, digital assets, futures, analysis, process and risk discipline.
Explore Lebanon service ->